Category: Marketing Advice in Publishing

Associations and Publications

May 16 2018
admin

This document is in revised draft form. It awaits your suggestions and corrections. Fortunately, there are several other…and better…sources of aid and comfort for the small publisher. Among these are: Para Publishing P. O. Box 8206, Santa Barbara, CA 93118-8206 Dan Poynter, President. A comprehensive source of book and information marketing news and ideas. Reports,

Publishing Groups

May 16 2018
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Publishing Groups, Consortiums, Services The following list is far from comprehensive but names some organizations that provide publishing, marketing, distribution, and accounting services: Associated Publishers Group 1501 County Hospital Road Nashville, TN 37218 Van Hill, President Celebrity Press 3356 Coffey Lane Santa Rosa, CA 95403 Dawson Church, Publisher InBook 1436 W. Randolph Street Chicago, IL

Distribution, Billing and Accounting

May 16 2018
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Distribution, Fulfillment, Billing and Collection Solicit and receive orders, warehouse, pick, pack, ship, receive returns, and restock. These are all operations that a small publisher can perform and control in a garage with a few basic tools and supplies. But they can be time-consuming and a swift and orderly execution of these functions is very

Promotion and Publicity

May 16 2018
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Planning for Promotion and Publicity Without any question the most important part of the marketing plan is detailing the ways and means of disseminating information about the book. If customers hear about it and demand it, sales outlets will follow. Having the book on sale in every bookstore in America is useless if publicity does

Sales

May 16 2018
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Sale Plan Before you commit yourself to the expense of printing and binding a book you should seek to develop advance sales. The common method for generating advance sales is to produce a direct mail presentation piece for the book, and to research and test lists of potential individual customers. Book wholesalers and retailers do

Publishing Plan

May 16 2018
admin

A Publishing and Marketing Plan Every book or article you read on the subject of publishing will tell you that the very first thing you must do is draw up a marketing plan for your project. Judging from our mail and phone calls, 90% of all new authors and publishers skip this step, write, print,

The Publishing Process

May 16 2018
admin

Process of Publishing a Book For every title published, regardless of its source, a distinct publishing process is followed. More or less in this sequence these steps need to be taken: Draft a publishing/marketing plan for the title. Create, write, edit the book. Prepare the manuscript for production. Initiate sales to build orders for the